Alex Striler

Alex Striler is the author of bestselling Motorsports Marketing and Sponsorships. He has issued and sold sponsorships in action sports, motorsports, and on television for 20 years. Alex raised money for Championship Off Road Racing until 2008 and was the Director of Sales & Marketing of Team Lucas (Lucas Oil’s motorsports marketing division) until 2019. He has hosted PRI's annual Educational Seminar on Sponsorships since 2016 and focuses his presentations on the business of sponsorship. During Covid, Alex took his lessons online and began hosting virtual webinars, seminars, and summits to educate racers what brands want from sponsorship. His sessions teach teams and properties how to generate value, how to value assets, how to create decks that attract attention and write proposals that sell, how to network, meet, and sign new sponsors. Alex’s sponsorship recordings help racers earn more by teaching them how to become part of a brand’s marketing department. His live events consist of monthly sponsorship seminars and annual summits. The schedule can be found on SponsorshipSummits.com.