Friday, December 13 • 1:00 PM - 2:00 PM
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Location: 231-233
Are you not getting a call back after pitching your program to a marketing director who seemed interested, but is now ghosting you? It’s probably because you offered exposure instead of value. Sponsorship has evolved a lot over the past few years. It's not so much about brand visibility anymore; it’s about financial results, creating content, forging B2B relationships, and offering networking opportunities. This seminar will broaden your understanding of the business of sponsorships by explaining why brands sponsor, what they expect in return, how they measure ROI, and how you and your team can generate value for them, even when you’re not racing. If you’ve ever sent out a deck or proposal and didn’t get a return call, this session is for you.
Type: PRI Education
